This is my honest experience of using Merch Informer, what I liked about it and what I didn’t like. I will also post some of my results below. If you have any questions leave a comment below and I will do my best to answer them.
What Is Merch Informer?
From The Website: Merch by Amazon Research simplified and refined with Merch Informer. T-Shirt software to research, inspire and organise putting more money in your pocket.
Merch Informer gives you all the niche data at your fingertips to help you make decisions. Find out what consumers want and exactly what is selling! Find the 100 best selling T-shirts for any keyword! See the product features, description, and sales rank. Save each design idea as a favourite to send to your designer, check on copyright, report infringement, and check competition with 1 button.
In a nutshell, Merch Informer allows users to perform keyword research and see what kinds of T-Shirts sell well on Amazon and what kinds do not. This is invaluable because not only can you see if any T-Shirts similar to your idea are selling but you can also find inspiration for new designs.
When you search by keyword (say ‘golf’) Merch Informer will then return the top 100 results relating to that keyword. You can also filter by only Merch By Amazon shirts or all the shorts on Amazon. Merch Informer will also display the BRS rank (bestseller rank) of each shirt so you can calculate how many are being sold a day. A good rule of thumb is a BSR rank of around 100,000 will sell 1 design per day.
The Merchant / Brand search allows users to search for shirts my an individual Merchant or Brand on Amazon. This is useful because you can see the best-selling 100 shirts of a particular brand. This is great for niche research and getting some inspiration for a new idea.
Merch Informer also allows you to save your favourite shirt designs so you can come back to them later. It really helps you to stay organised because you can set up categories to your favourites so you can have some order to your favourites. I have categories for each niche that I’m in (e.g Golf, Tennis and Football).
A good tip would be to set up a category for each graphic designer (assuming you have more than one). This way you can assign shirts to each designer ready to be sent off to them when they need some more work.
Advanced Competition Checker
This module allows you to check to see if the Keyword you want to target will be easy or hard to rank of the first page for. You can check for 5 keywords at a time. Merch Informer will then return the total results, merch only results and a score based on merch only shirts how easy it will be to rank on the first page of Amazon for that keyword. It gives a rank A through to F, with A being very easy to rank and F being difficult due to high competition.
The Keyword Finder module will help you to come up with Keywords to target your shirts around. Say you search for “Golf” Merch Informer will return all of the autocomplete phrases that contain the word “Golf”. This will help you to find loads of new keywords that you probably hadn’t thought about before. You can then go to check to see if the keywords are profitable and if it is you can then design a shirt around that term.
My Verdict On Merch Informer
Honestly ignoring the fact that using Merch Informer will help you to come up with new shirt ideas it is worth the fee just for the amount of time using it will save you when doing Keyword (and Niche) research. If you put out a lot of shirts you will save yourself hours every month by using this software. The fact that you can also use it for coming up with new shirt ideas is just a bonus.
I found the software to be incredibly easy to set up and use after watching the tutorial videos. You will have to get some API credentials from Amazon but there is a tutorial with screenshots to walk you through it, so I doubt you will have any issues setting the software up. Once it is all set up querying Amazon is really quick, it can bring back the top 100 shirt results for a keyword in about 15 seconds.
If you want to turn selling shirts on Merch By Amazon (and RedBubble, Teespring & Teepublic) into a full-time income this software will definitely help you to do that.
Thanks for reading. If you have any questions please ask them in the comments.