I’ve heard about Brad Burton a few times over the years as he’s been interviewed on 3 or 4 podcasts that I listen to. I have to say that I like his straight talking style. It doesn’t hurt that he’s from Salford, England, so he’s local to me (I’m from Manchester). I finally decided to give one of his books a try. I decided to go with the first book as it has the biggest number of reviews on Amazon.
From the back cover:
Need more appointments? Need more sales? Need more motivation? Need no-nonsense advice? …You really need this book. It’s a fresh look at biz and networking. Widely acclaimed, check out over 280 reviews here, averaging 4.9/5! GOYA is taking the business book world by storm.
This book is great for anyone thinking about venturing into the realm of self-employment. It’s easy to read and is straight to the point and hilarious at times. The book focuses on self-motivation and how the reader can get themselves out of the situation they are in. Included in the book are a lot of little anecdotes about Brad’s life to help illustrate the points he is trying to make.
The first thing that struck me about this book is how much sense the author makes. We can all sit around all day and moan about lives or business but that is not going to change the situation. We need to get up off the couch and do something about it.
The majority of what he talks about boils down to being good at networking. While I imagine this is true for a traditional bricks and mortar business, it isn’t as applicable to an online business such as mine.
The book clocks in at 192 pages which I feel is just the right length for the subjects he is discussing. But only about half of that is applicable to anyone who does Internet Marketing/Runs an online business, so I would take this into account before buying. I, however, felt it was money well spent and read it in about 3 days (which is extremely fast for me to get through a book!).
- I like his straight to the point, no BS approach.
- It’s funny.
- It motivates you.